Foot Anstey delighted to have supported L Catterton on investment in 'Little Moons' ice cream brand

Foot Anstey is proud to have supported L Catterton Europe, a leading global consumer-focused private equity firm, on the legal due diligence for its acquisition of a significant minority shareholding in Little Moons, a premium dessert company co-founded by sibling team Howard and Vivien Wong. The company, which has enjoyed steep organic growth since its incorporation in 2010, received an undisclosed investment sum.

Little Moons, one of the fastest-growing food brands in the UK, makes artisanal gelato balls wrapped in mochi dough. The transaction will see Howard, Vivien and the existing management team retain their involvement with the company as L Catterton targets wider global expansion for Little Moons.

Foot Anstey's transaction team included Matt Stoate, Beth Donnelly, Colin Shear, Ashley Avery, James Barnett, Lauren Hickey and Tim Williamson.

"We are delighted to have strengthened our existing relationship with L Catterton through supporting them on another successful investment, and look forward to seeing where this funding takes such an exciting company," said Matt.

Editors contacts

James Grice – [email protected] or +44 117 9154982         

Matt Samuel – [email protected] or +44 117 9154998  

Notes to editors

About Little Moons

Little Moons is a family-run ice cream company founded by Howard and Vivien Wong in 2010. The Company exists to, through its mochi ice cream, create little lifts that spark positivity. Its unique ice cream bites are created by wrapping gelato ice cream in a sweet soft layer of dough. Little Moon’s products can be found in stores across Europe, including Tesco, Sainsbury's, Asda, Morrisons, Edeka, Carrefour, Waitrose, Ocado, Whole Foods Market, and Selfridges Food Hall. For more information about Little Moons, please visit  

About L Catterton

With more than $30 billion of equity capital across its fund strategies and 17 offices around the world, L Catterton is the largest global consumer-focused private equity firm. Leveraging deep category insight, operational excellence, and a broad strategic network of relationships, L Catterton's team of nearly 200 investment and operating professionals support management teams around the world in building strong, category-leading brands. Since 1989, the firm has made approximately 250 investments in consumer businesses. For more information about L Catterton, please visit