People

Ashley Avery

Partner


Career & Experience

Ashley is a Partner in our Commercial, Tech and Data team and specialises in non-contentious IP matters, technology and data privacy.

Ashley acts for Helly Hansen, a leading global literary portfolio business, OVO Energy, Audley Travel and New Motion Labs as well as other brands across our Retail and Consumer sector. She is also heavily involved in the Private Equity sector, advising on the IP, tech and data aspects of large corporate transactions.

Ashley formerly trained and practised at Travers Smith and whilst there was on secondment to Deliveroo and Ambassador Theatre Group.

Accolades

  • Team winners of the Regional Legal Adviser of the Year at the Real Deals Private Equity Awards in 2020 and 2024
  • FinTech Innovation Lab mentor
People

Ashley Avery

Partner


Career & Experience

Ashley is a Partner in our Commercial, Tech and Data team and specialises in non-contentious IP matters, technology and data privacy.

Ashley acts for Helly Hansen, a leading global literary portfolio business, OVO Energy, Audley Travel and New Motion Labs as well as other brands across our Retail and Consumer sector. She is also heavily involved in the Private Equity sector, advising on the IP, tech and data aspects of large corporate transactions.

Ashley formerly trained and practised at Travers Smith and whilst there was on secondment to Deliveroo and Ambassador Theatre Group.

Accolades

  • Team winners of the Regional Legal Adviser of the Year at the Real Deals Private Equity Awards in 2020 and 2024
  • FinTech Innovation Lab mentor

Testimonials

Don't just take our word for it

‘Ashley Avery leads our relationship and is absolutely excellent. Always across our matters, knowledgeable, available, an extremely hard worker and always great at finding commercial solutions.’

Legal 500 UK 2024

‘Ashley Avery leads our relationship and provides excellent advice – we can’t recommend her highly enough. Just pleased she’s on our side of transactions!’

Legal 500 UK 2024

‘Ashley Avery stands out for her efficiency, responsiveness, ability to explain things succinctly and with authority, and ease to work with.’

Legal 500 UK 2025

‘Ashley Avery is our go-to partner for all aspects of TMT. The advice is timely, commercial, high-quality, and she always understands what we are trying to achieve with ease.’

Legal 500 UK 2025

‘Ashley Avery is our go to for difficult commercial questions. Her analysis is always on the money and we trust her implicitly.’

Legal 500 UK 2025

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