Advertising & Marketing

We advised an agency working with an international airline on ensuring that its advertisement campaign, which depicted alcoholic products, was compliant with UK law. This involved a careful review of advertisement material to ensure that its contents were compliant with UK regulations and empathetic to cultural sensitivities. Our review of the advertisement material ensured that the client could launch the campaign with a robust understanding of the UK’s regulatory landscape.

We advised a car manufacturer on the compliance of their web and in-app marketing messaging with UK advertising standards. Our review focused on ensuring the wording used in promotional material was clear, accurate and not misleading to consumers. We also assessed the functionality of hyperlinks to ensure they directed consumers to the correct information, including clearly defined terms and conditions. We provided practical recommendations to align with the campaign aim while ensuring that regulatory requirements were satisfied.

We advised a conservation charity on the collection of consents for fundraising campaigns. In particular, we considered the use of existing donor data for targeted outreach. Our guidance covered compliance with the GDPR and e-privacy regulations to ensure communications with donors were clear, transparent and compliant. We also advised on the lawful basis of using donor data for targeted communications. Our input provided the client with a framework to consider how to effectively engage donors while meeting regulatory requirements.

We advised a leading manufacturer on the legal implications of featuring famous UK landmarks in an advertising campaign. Our guidance covered how copyright law intersects with landmarks, where filming near landmarks is legally permissible and possible consents required to capture landmarks in advertisements. We also carried out a comprehensive review of individual landmarks and their suitability for our client’s advertisement campaign. Our advice supported the client in navigating those regulatory hurdles while ensuring their campaign remained creative and effective.