Game-changing in an ever-changing market

Blockchain, NFTs, Web 3.0 and the metaverse are some of the most critical, game-changing developments in tech. Businesses that want to get ahead of these developments and maintain a competitive edge in an increasingly crowded market need to be in-the-know and have an eye on the ever-changing market at all times.

As these technologies become more prolific, as do the questions around their safe, legally compliant and commercial use. Businesses need to know if blockchain products can be marketed while staying on the right side of financial services regulations, consumer law and privacy law, if intellectual property rights are protected in the metaverse, and if entering into the metaverse is a viable route to market.

Why choose Foot Anstey?

Our aim is simple. We work alongside clients, embedding ourselves in their teams and becoming a trusted advisor that bolsters business and growth through pragmatic legal advice. We offer them tailored, practical advice and support to power their ambitions, without compromising on value for money. With respect to novel technologies, our proactive approach to achieving this is twofold:

  1. We promote cross-sector collaboration and share expertise as soon as it is needed, across a wide spectrum of practice areas where novel technologies are gaining traction (such as commercial, financial and regulatory law)
  2. With a view to remaining our clients’ most knowledgeable and trusted advisers, we work consistently to strengthen our internal technical expertise by training up our people

We are tackling the tech challenge head-on instead of acting as commentators on the sidelines.

Recent experience

Advising on NFTs

Our Commercial team advised a top Scotch whisky brands company on NFTs. Our client commissioned an artist to redesign their label, and in order to promote the drink rebrand, our client’s parent company offered a prize of two digital art NFTs created out of the newly designed labels.



Advising on Roblox

We advised our client, a popular fast-food resturant chain, in connection with its planned collaboration with the popular virtual universe “Roblox”. This involved considering what the game might look like from the users’ perspective; in particular, we were asked to provide commercially strategic risk-informed advice based on an analysis of the UK’s rules on advertising foods to children that are high in fat, salt and sugar.


Our people

Our firm has gained valuable experience in assisting a number of clients on numerous matters related to the topics mentioned above– from established brands looking to collaborate with Web 3.0 organisations, to start-ups seeking funding. We have worked on Web 3.0, metaverse and NFT projects in the UK and internationally.

Meet our team

Key contacts

What do our clients say?

The firm is highly responsive and provides high-quality transaction management and execution. The flexibility of the team in bringing the appropriate resources to a transaction supported with the range of experience required makes them a trusted partner.

“Paul Cox… provides great support to my clients and to myself. He possesses robust commercial awareness and… is able to explain legalities in a manner that ensures a clear understanding by all parties. Paul displays excellent knowledge and approaches all projects with a reassuring level of commitment.

James Gliddon is an excellent tactician with an eye for detail. He brings a calm and steady hand to all the cases he handles.

James Gliddon is knowledgeable, pragmatic, approachable and engaging with a real infectious enthusiasm for his work

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