Specialising in sport

The world of sport and events can be exhilarating, dynamic and challenging. For any organisation connected with worldwide sport, it will be necessary to understand and navigate those challenges, to enable everyone connected with an organisation, event or host city, to gain from everything that sport has to offer.

This is where Foot Anstey’s team of specialist sports lawyers can help.

Our services

We provide two central propositions:

Maximising Opportunities

  • Commercial agreements between rights holders and partners
  • Technology supply agreements
  • Trademark and Intellectual Property protection and exploitation
  • Integrating data analytics
  • Advertising and marketing compliance
  • Sponsorships and Trademark/Intellectual Property licences
  • Collaboration agreements
  • Acquisition of real estate
  • Obtaining planning consents
  • Construction agreements

Minimising Risks

  • Governance health checks
  • Stadium and Event Safety and Operation
  • Health and Safety and compliance advice (Green Guide/Purple Guide)
  • Strategic advice and representation at SAG meetings
  • Licensing/Prohibition: Representation in the Courts
  • Incident response
  • Responding to regulatory investigations by HSE, CMA, ASA, ICO
  • Responding to disciplinary proceedings by governing bodies
  • Strategic advice on Trademark and Intellectual property infringement and ambush marketing
  • Dispute management

Why choose Foot Anstey?

As a full-service law firm, Foot Anstey has a specialist team advising sporting organisations, event management companies and leisure businesses on how to maximise opportunities and minimise risk.

We advise on a wide range of commercial operations in relation to both events and sports including commercial agreements, trade mark protection, licensing and permissions, novel applications including NFT’s and operating in the metaverse, planning and construction, supply chain management and supplier disputes, the integration of technology and data analytics to rive revenue and customer experiences.

We adopt an “Anticipate, Prevent, Cure” model to manage regulatory risk which enables learning to be fed back into an organisation to reduce ongoing risk.

Our People

Our sports specialists, led by head of retail and consumer Nathan Peacey, have acted for many household names in sport.

We’re committed to long-term relationships and we want to know what is important to you and your organisation in order for you to reach your objectives and goals.

Meet our team

Key contacts

What do our clients say?

“Great at understanding our business – very high quality throughout the team. Really enjoy working together.”

Legal 500 2024

“Nathan Peacey is responsive and incredibly practical. Completely plugged into our industry and business.”

Legal 500 2022

“Tim Williamson is always keen to understand what the clients want to achieve.”

Legal 500 2022

“Annalisa Checchi has been a godsend in the advice she’s has given, nothing is too much trouble, the team always come back to you in a timely manner, and explain in full-terms the best way forward.”

Legal 500 2022

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