Online roundtable | Brand collaboration: unlock the risks and rewards
Join us for this online roundtable event where we will discuss the risks and rewards of brand collaboration.
Brand collaboration can open the doors to unparalleled engagements and unrivalled efficiencies, but these benefits must be counterbalanced with the possible risks of partnering with another organisation. Transparency is key and communication must be top of the agenda to minimise reputational issues arising, but with careful planning third party partnerships can have meaningful and long lasting impact.
In our discussions we will cover:
- Best practices to maximise benefits and minimise risks.
- Outlining why strong IP foundations are essential for brand protection.
- Exploring contractual controls and strategies to provide transparency and accountability.
- Managing and mitigating disputes and reputational risks.
This event is aimed at General Counsel, in-house counsel or those in marketing and operations.
Interested in attending?
