Client story: Advising Travel Chapter on the integration of Original Cottages

We helped Travel Chapter, one of the UK’s largest holiday lettings agencies, integrate over 400 new employees into its business, following its acquisition of Original Cottages.

Stepping into the project

In May 2022, Travel Chapter acquired Original Cottages, a Norfolk-based cottage letting agency with over 5,500 UK properties. Original Cottages’ strong family heritage and people-centric values made it a perfect fit for Travel Chapter’s existing portfolio, and the acquisition meant the business could offer its guests an even greater choice of accommodation.

Foot Anstey’s Private Equity team advised Travel Chapter on the acquisition. Following the deal’s completion, and with a strong relationship already in place, the team at Travel Chapter turned to the firm to help it integrate Original Cottages into the Travel Chapter business.

Foot Anstey’s specialist portfolio company experience in post-acquisition integration and its existing knowledge of the two businesses, meant the team could support Travel Chapter on the next stage of its journey.

The challenge

The integration of two businesses requires careful planning and this was vital to the success of the Travel Chapter/Original Cottages integration, particularly given the scale. Over 400 Original Cottages employees needed to be integrated into Travel Chapter’s business within a tight timeline.

To make the acquisition a success, the Travel Chapter team were required to look beyond the early stages of the integration and understand and plan for how the two businesses would work together long term.

The Foot Anstey team were able to strategically advise Travel Chapter on streamlining the Original Cottages business, delivering advice on how it could reduce cost and align operations once the businesses were fully integrated.

This involved supporting on the restructure and integration of the businesses by advising on the employee information and consultation process, including reviewing employee communications and training employee representatives, as well as mapping employees into new roles and harmonising terms and conditions of employment where needed.

"It was really rewarding to work so closely with the Travel Chapter team and to be able to support on each milestone of the integration, as we worked together to help Travel Chapter achieve its commercial goals."

Angharad Davies Associate

"It's been a great privilege for us to support Travel Chapter on their journey from the acquisition of Original Cottages all the way through to integration with the current business. We're excited to continue to work alongside them as they continue to grow in the industry."

Claire Holland Partner

The result

With the post-acquisition integration complete, Original Cottages officially joined the Travel Chapter brand portfolio.

With Foot Anstey’s support, the integration was a success for both Travel Chapter and its new employees.

What did our client say?

“Foot Anstey’s proactive and pragmatic approach, combined with the team’s deep knowledge of our business and industry, made a complicated integration a success. Having their specialist expertise on hand helped us to fulfil our strategic and commercial objectives, and deliver the project on time, and on budget.”

Mark Roome Legal Counsel at Travel Chapter

Find out more

Private Equity bolt on-acquisitions can have many benefits, from expanding market share to increasing profits. But while this all looks great on paper; the integration of a new business can pose challenges.

As part of your acquisition strategy, it’s important to have clear aims and objectives, as well as the right support behind you. Having a legal team who already understands your business, can give you a head start on the process.

Our Private Equity team has the specialist expertise to advise at both the merger and post stages of an acquisition. Our team can work with you to understand your acquisition strategy and support your commercial objectives.

To find out more, contact a member of the team below or visit our dedicated Post-acquisition Integration webpage.

Visit our dedicated Post-acquisition Integration web page for more resources.

Meet the team