Keeping control of owned creative content – and the data which make it profitable – is a constant challenge. It is impossible without a profound understanding of media law.
Managing people’s data in an onerous legal regime can be in tension with demands for maximum value. That requires judgement – where a wrong decision can hit margins.
Protecting content – film, TV or publishing – is vital, and a robust reaction to copyright theft has to be in place. But that cannot be at the expense of allowing legal action to become an industry in itself.
Personal and corporate reputations are guarded as fiercely as ever and achieving maximum sale or merger value for a media and entertainment brand, built over many years, means covering several bases at once.
Getting the balance right requires judgement, but margins are made only when everything is in place.
