Event | Behind the scenes: Elevating your influencer strategy

Join our panel event

Discover what really goes into successful brand and influencer collaborations. This session will explore standout campaigns, the challenges that happen behind the scenes and the practical steps that help turn creative ideas into real commercial results.

Our panel will also share how to set up the right team, the right guidance and a smooth process from first conversation to final delivery. With our fantastic line up of speakers including Confident Mama influencer and insights from big brands such as Loungers, Wowcher and Co-op Live, you’ll get an insider view of how the biggest brands are using creators to shape culture and captivate audiences.

Meet the talent

Ben Tipple – Communications Director, Co‑op Live

Ben brings first‑hand experience in audience engagement and cultural storytelling, and will share how large‑scale brands and venues work with creators to build genuine reach.

Sarah Lake – CMO, Loungers & Cosy Club

Sarah will explore a brand‑side view on how influencer partnerships can support growth and strengthen customer connection.

Melissa Carter – Influencer (Confident Mama) & Former EastEnders Actor

Melissa will give a creator’s perspective on authenticity, performance and what helps audiences trust and engage with content.

Eleni Christofi - Senior Social Media and Influencer Manager at Wowcher

Eleni is a results driven Senior Social Media and Influencer Manager who leads Wowcher’s influencer strategy. Through a strategic and insight led approach, she has transformed influencer partnerships into a strong revenue driving channel while creating high-performing content that powers both paid and organic social campaigns. Eleni blends creative thinking with data driven insight to deliver impactful campaigns that strengthen brand reputation, engage audiences, and drive measurable growth.

Hosted by: Alexandra Hammond — Partner, Foot Anstey

What you’ll learn

• What strong, effective influencer partnerships look like in practice.
• How to handle challenges when campaigns don’t go to plan.
• Real examples from brands including Dyson.
• How AI and new technologies are changing the creator landscape.
• What’s coming next for brand - creator collaborations.

You’ll also have the chance to meet and network with other leaders in marketing, retail and brand strategy.