- Plan campaigns around the World Cup and not the games.
- Partner with football teams, players or properties provided that they don’t break FIFA rules e.g. by using World Cup logos.
- Be cautious when using any player’s image in your campaign. Any image will require copyright clearance in the usual way, and the player’s permission should be sought. Note that it is likely that campaigns using competing players, coaches and officials etc. will not be permitted to run during the World Cup period (for CBIL, such World Cup period is from 1 September 2022 to 31 January 2023), however it is unlikely that this would apply to retired players who have featured in previous world cups.
- Use general football-related or themed ads provided such ads do NOT use any of the Competition Marks. For example, the use of general football-related graphics/images would be acceptable.