Foot Anstey’s Private Equity team advised Charlie Parsons Creative, the boutique investment company, on its backing of a management buyout of the Gaydar online dating business for an undisclosed sum.

The team advised television entrepreneur Charlie Parsons on the transaction which sees Charlie joining the board of Gaydar, which will be led by CEO Trevor Martin. The Gaydar brand will now focus entirely on its dating business; with six million registered users across more than 140 countries, it is one of the most popular global gay dating brands.

Charlie Parsons is one of the UK’s best known innovators within international media and entertainment. He previously co-founded Planet 24 where he created and produced award winning programming including 'The Big Breakfast' and 'The Word'. A double Emmy award winner for the reality show ‘Survivor’ which he created, Charlie brings a track record of international business success to the Gaydar brand.

Mark Speeks will also join the board of Gaydar. Mark has more than 20 years’ experience in the finance industry and was instrumental in the negotiation of the MBO.

Charlie Parsons, Founder of Charlie Parsons Creative said: “Although Gaydar is one of the best known gay brands in the world, there are many more opportunities to build on the success to date. The services provided to us by Foot Anstey throughout the MBO process were exceptional; we felt like they were an additional member of our MBO team, working tirelessly to completion and fully participating in all the key business decisions we had to make along the way”.


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