Foot Anstey venture capital advises LoyaltyLion on EC1 funding round

LoyaltyLionFoot Anstey Venture Capital advised LoyaltyLion Ltd on its first round of seed investment by EC1 Capital and a number of high profile investors linked to e-commerce and retail. See the deal covered by Techcrunch here

LoyaltyLion is an innovative e-commerce start-up based in the Rainmaking Loft near Tower Bridge, London. Charlie Casey and Dave Clark, the two co-founders, have developed and are successfully marketing the LoyaltyLion social loyalty platform for use (on a white label basis) by online retailers looking to boost customer engagement, retention and advocacy. 

April 2014


DVFoot Anstey Venture Capital subsequently advised LoyaltyLion on a further round of funding from Downing Ventures and James Hart of ASOS fame.

November 2014


Foot Anstey's Venture Capital Team advised LoyaltyLion on a further round of investment by existing and new investors, including Downing
Ventures and EC1 Capital.

LoyaltyLion were advised by Henry Humphreys, senior associate and Adam McKenna, associate

March 2015