Stephen Pidgeon worked with Tenovus to design the strategy and run two phases of a very successful, public campaign in Wales, promoting legacies for Tenovus Cancer Care. A radio campaign and marketing materials that he and creative colleagues produced drove potential supporters into local law firms offering free wills. Existing supporters were invited to a number of legacy events. He led the briefing of staff and shop volunteers to alert them to the coming campaign.
"We are thrilled with the results!" Clare Gallie, Director of Income Generation